About Criminal Defense Firm Growth

What we cover

Criminal Defense Firm Growth covers the business side of marketing a defense practice: deciding which cases to pursue, getting found in Google and AI search, answering and converting calls, building referral relationships and tracking which efforts produce signed cases. Each guide ends with steps a firm can take itself.

How these guides are researched

We start from primary sources: Google’s documentation for Search, Business Profiles and ads, the ABA Model Rules and formal ethics opinions, and state bar advertising rules. We add what we see auditing and marketing defense firms, without naming clients. We don’t publish revenue claims or statistics we can’t source, and we update guides when the rules or platforms change.

Who publishes this guide

This guide is written and published by SBD Marketing, a marketing company based in the San Francisco Bay Area that works only with criminal defense law firms across the United States. SBD Marketing builds websites, runs SEO and works on AI search visibility for defense firms, and takes on one firm per city.

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